Bono turns his Evangelist Energy towards Africa
I mentioned Bono on page 54 of The Human Fabric. This New York Times Magazine article shows just how he uses his Evangelist power to promote his current cause - debt relief in Africa.
Some points worth noting:
1. Bono understands the importance of Dance Partners. When he first heard about the African debt issue, he sought the advice of a number of finance and economics Mavens in the field, including James Wolfenshon, Paul Volker, David Rockefeller and Jeffrey Sachs. Significantly, upon meeting with Sachs, Bono asked Sachs, an advocate of debt relief, to find him an academic who opposed debt relief to make sure he understood the arguments! The same ability to intuitively understand the importance of dance partners with U2 (especially The Edge, who he terms "the scientist in the family"), is serving him well on his next Evangelist crusade.
2. He works at his Evangelist skills, tailoring his message to his audience. He first learns the unique hot-buttons for particular individuals, then makes the appropriate argument, moving effortlessly from moral, to religious to practical reasons. Or perhaps not so effortlessly - he was late to his apppointment with President Bush because he wanted to find the right passage in the Bible. Deepening one's core capabilities is a lifelong process that never stops. The greats are always honing their skills to the next level.
3. Bono is on "Round 2" of the 5Ds, which highlights a point about the fith - Do Again. As you travel around the 5Ds, the process is additive. He used his own formiddable market power, U2's reach and his connections in the music world - everything from "Round 1" to put on the One Campaign and concerts toward the new cause.
Here's to a masterful example of "Round 2" of the 5Ds (Dream, Discover, Deepen, Dance, Do Again) in action!
Some points worth noting:
1. Bono understands the importance of Dance Partners. When he first heard about the African debt issue, he sought the advice of a number of finance and economics Mavens in the field, including James Wolfenshon, Paul Volker, David Rockefeller and Jeffrey Sachs. Significantly, upon meeting with Sachs, Bono asked Sachs, an advocate of debt relief, to find him an academic who opposed debt relief to make sure he understood the arguments! The same ability to intuitively understand the importance of dance partners with U2 (especially The Edge, who he terms "the scientist in the family"), is serving him well on his next Evangelist crusade.
2. He works at his Evangelist skills, tailoring his message to his audience. He first learns the unique hot-buttons for particular individuals, then makes the appropriate argument, moving effortlessly from moral, to religious to practical reasons. Or perhaps not so effortlessly - he was late to his apppointment with President Bush because he wanted to find the right passage in the Bible. Deepening one's core capabilities is a lifelong process that never stops. The greats are always honing their skills to the next level.
3. Bono is on "Round 2" of the 5Ds, which highlights a point about the fith - Do Again. As you travel around the 5Ds, the process is additive. He used his own formiddable market power, U2's reach and his connections in the music world - everything from "Round 1" to put on the One Campaign and concerts toward the new cause.
Here's to a masterful example of "Round 2" of the 5Ds (Dream, Discover, Deepen, Dance, Do Again) in action!
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